Strandz fleshes out his inescapable sound into its fullest form on the new track ‘J’adore’.
Words Eleanor Evans (@eleanour_evans)
UK rap riser Strandz has shared the visuals to his viral song, ‘J’adore’, following its surging demand on social media. Breaking the industry last year with ‘Us Against the World’ which was aptly remixed alongside hitmaker Digga D, Strandz has the nation at his fingertips, and rightly so, as he continues his winning streak of single releases. Injecting life back into the British soundscape, Strandz echoes the 2000s era in this new release. Teaming up with Henry Pritchard on production, the pair create an irresistible sound enriched with the nostalgia of old-school hip-hop/R&B and his effortless British swagger. Flecked with a punching flow and nuanced bars that explore the complexities of a growing romance, his girlfriend Lola takes flight on the ad-libs, paying ode to their love. Jet-setting between Paris and London for the Alpha Brava Studio-directed visuals, we follow Strandz and his friend in pursuit of showing gratitude to their partners. Speaking further on the release, Strandz adds “From the start, I was trying to make something to get people moving on the dancefloor, but once I had the melodies layered, I knew it had to be about love. The lyrics explore different aspects of a relationship and love in general, and the video reflects that perfectly”. Watch the visuals for ‘J’adore’ below.